Nice! Ad campaign indeed. I didn't get the word play tho' - why would they say Chennai needs a "fare" deal, instead of "fair"?
TOI wants fair auto fare. So they simply say it as Auto Fair. Profound word play!
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2 comments:
Nice! Ad campaign indeed. I didn't get the word play tho' - why would they say Chennai needs a "fare" deal, instead of "fair"?
TOI wants fair auto fare. So they simply say it as Auto Fair. Profound word play!
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