Tuesday, September 4, 2012

Understanding TOI's Ad Campaign

What TOI's front page was on 4th September, 2012.

What TOI's front page actually meant

2 comments:

Abhi said...

Nice! Ad campaign indeed. I didn't get the word play tho' - why would they say Chennai needs a "fare" deal, instead of "fair"?

LOW FUNDA BOY said...

TOI wants fair auto fare. So they simply say it as Auto Fair. Profound word play!

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