tag:blogger.com,1999:blog-4794062387793072846.post5191171883096694952..comments2023-04-28T13:54:40.867+05:30Comments on To Zero And Within: Understanding TOI's Ad CampaignLOW FUNDA BOYhttp://www.blogger.com/profile/01545796203850677785noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4794062387793072846.post-25592525696244843112012-09-05T09:14:51.513+05:302012-09-05T09:14:51.513+05:30TOI wants fair auto fare. So they simply say it as...TOI wants fair auto fare. So they simply say it as Auto Fair. Profound word play!LOW FUNDA BOYhttps://www.blogger.com/profile/01545796203850677785noreply@blogger.comtag:blogger.com,1999:blog-4794062387793072846.post-26976621881347640052012-09-05T02:32:12.475+05:302012-09-05T02:32:12.475+05:30Nice! Ad campaign indeed. I didn't get the wor...Nice! Ad campaign indeed. I didn't get the word play tho' - why would they say Chennai needs a "fare" deal, instead of "fair"?Abhihttps://www.blogger.com/profile/01675959536690339060noreply@blogger.com