Tuesday, September 4, 2012

Understanding TOI's Ad Campaign

What TOI's front page was on 4th September, 2012.

What TOI's front page actually meant

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2 comments:

  1. AbhiSeptember 5, 2012 at 2:32 AM

    Nice! Ad campaign indeed. I didn't get the word play tho' - why would they say Chennai needs a "fare" deal, instead of "fair"?

    ReplyDelete
  2. LOW FUNDA BOYSeptember 5, 2012 at 9:14 AM

    TOI wants fair auto fare. So they simply say it as Auto Fair. Profound word play!

    ReplyDelete